Introduction to MOOC Responsible Entrepreneurship

Responsible Entrepreneurship, a Massive Open Online Course (MOOC) series on the topic of management, aims to introduce key elements of both entrepreneurship and ethics with convincing arguments in support of sustainable development, corporate social responsibility, reputation management, and financial transparency and accountability. These business values are crucial for entrepreneurs who are eager to succeed within a competitive marketplace. The goal of this course is to increase awareness about the need for responsible entrepreneurship and the business practices that will promote success in cross-cultural business challenges. It will also apply insights of the Confucian tradition to instances of conflict of interest among individuals, enterprises and society as a whole. Throughout all the sessions, you will hear insights from responsible entrepreneurs operating in the Chinese mainland, Hong Kong and Macau. Their valuable personal and operational experiences will help you to establish your own businesses and establish a meaningful career.

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