The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. In today’s world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society.
Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
From the days abode, media has remained an integral part of human civilization. From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society. During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom fighters. Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.
In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media. Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion. The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media. Coupled with traditional print media all these audio video and social media caters to a richly diversified media industry in India.
Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaign against them. Way back in independent India from the Mundra case to the jeep scandal to the hawala case to the kickbacks received in different defense deals- Indian media performs commendably in exposing the corrupted highly placed statesman. In recent scams from commonwealth to 2G, exposed thanks to television and print media, media acted as a catalyst to government action compelling government to swing into action including suspending ministers and putting ministers into jail. Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed. Without media, the news of government schemes and benefits would have never reached the target audience.

Read complete essay at
https://eokhardahreview.wordpress.com/2015/02/13/the-pen-is-mightie...

Views: 350129

Tags: India, Media, democracy, judiciary, society

Comment

You need to be a member of Global Ethics Network to add comments!

Join Global Ethics Network

Carnegie Council

The Future of U.S. National Security, with Derek Reveron

"Is it still fair to say there are continuities in foreign policy two years into the Trump administration? I'm going to say yes, and I'll offer some evidence," declares Derek S. Reveron of the U.S. Naval War College and Harvard Kennedy School. Don't miss this expert analysis of America's role in the world.

Where is Northern Ireland Now? with Peter Weir & Máirtín Ó Muilleoir

Peter Weir of the Democratic Unionist Party (DUP) and Máirtín Ó Muilleoir of Sinn Féin give their views on the situation in Northern Ireland, from the still unresolved collapse of the government in 2017 to the uncertainties over Brexit. Both agree that while there has been tremendous progress since the 1998 Good Friday Agreement, there is still much to be done--and according to Ó Muilleoir, many citizens are still not receiving equal treatment.

An Introduction to "Wellbeing in Northern Ireland" with Carnegie UK Trust's Martyn Evans

When Andrew Carnegie set up the Carnegie UK Trust, his mandate was short and to the point: Its mission is improve the wellbeing of the people of the United Kingdom, a task that Carnegie realized would change over time as people's needs changed. "The Trust is required to take risk," says its CEO Martyn Evans, who gives an overview of their work today, including libraries and research on towns, fulfilling work, and digital futures.

SUBSCRIBE TODAY

E&IA Journal

GEO-GOVERNANCE MATTERS

© 2018   Created by Carnegie Council.   Powered by

Badges  |  Report an Issue  |  Terms of Service