For nearly a decade, Christine Bader worked at BP (NYSE:BP), managing the company's social impacts in the developing world. In her new book, The Evolution of a Corporate Idealist: When Girl Meets Oil, she reflects on her time at BP, weaving in stories from others who are also advocating more responsible and sustainable practices in the corporate sector.
I had a chance to ask her some questions about corporate idealism, the current state of CSR and the challenges CSR faces.
In your new book, The Evolution of a Corporate Idealist, you present the "Manifesto for a Corporate Idealist." How did you develop these 10 concepts?
The ten concepts came in part out of the interviews I conducted for my book, realizing that all of us who work on corporate responsibility and sustainability face so many common themes and challenges, regardless of what industry we're in.
One of the statements is, "Transformational change is needed." Where do you think this will come from?
The Corporate Idealist is constantly on the lookout for opportunities for transformative change. Sometimes sadly those opportunities are crises, but not always.
One example of potentially transformative change is the Global Network Initiative: an important initiative created by Google, Microsoft, and Yahoo!, human rights groups, socially responsible investors, and academics to develop a code of conduct and accountability measures to better protect free expression and privacy. That sort of collaborative effort—which is happening in multiple sectors—takes a long time to implement, but nonetheless is potentially transformative in effecting an entire industry.
Read the full interview at: http://www.justmeans.com/blogs/qa-with-christine-bader-corporate-id...